Recruitment is one of the most important parts of running a business or any organization. Recruiting the right candidate is a longer process than expected. Every organization recruits candidates in their own way, sometimes following a strategy just randomly. In this competitive job market, finding a perfect candidate or perfect hire is possible when you have known the elements of a successful recruitment strategy. But then the question arises what plan should you have during recruitment.
In this blog, I am going to figure out what things you should remember while you kick start your recruitment process for faster hiring. We all are new to this, including your candidates, so here’s what all recruiters should read before they start their recruitment process to attract potential candidates.
What are the elements of a successful recruitment strategy?
The job market now is more competitive than it was ever, and so a wrong move can let you lose a good candidate. So knowing the basic elements of a successful recruitment strategy can help you stand out from your competitors and get you your perfect candidates. The only right way to start your recruitment process is to let the applicants know the long-term career growth in your organization. Yes, that’s the only way candidates find a job opportunity more attractive than ever. This way, you can let them know how your organization is better for their career growth.
So here are the few strategies you need to adapt to for right recruitment:
Develop A Good Employer Brand:
Your employer brand is going to help your organization make a place in the job market and differentiate itself from the rest of the competitors. An employer brand shows the candidates why they should work for you. So now you might ask what employer brand is?
Employer brand describes a company’s reputation and popularity in the job market from its employee’s perspective and the importance and value the company gives to its employees. So, basically, an employer brand is a mirror of the company’s reputation. Having a strong employer brand is a great way to attract potential clients.
Among all the successful recruitment strategies that I will list below, this might be one of the most difficult ones as it requires an investment of both time and finance. But the return of investment is quite good than you can expect.
Switch to Social Media:
Social media is making its place in every sector of the industry now, and recruitment is not an exception to this. Sooner or later, the organization needs fresh talents and so to attract millennial’s attention, recruitment has to begin on social media. To make social media a part of your recruitment process, all you need to do is find talents by advertising your jobs on social media. Creating your company’s social media presence and marketing your job opportunities on social media can help you attract potential candidates for the new and attractive opportunities in your organization.
Be Creative Yet Accurate With Your Job Posts:
You might be searching for candidates for a position that has many vacancies in the job market and very few potential clients. So to attract the perfect candidate, you need a job posting that reflects your company. You need to be professional and yet need to market your company while posting a job description. To create a perfect job post, you can follow the below-mentioned steps to make a job posting easy yet effective:
- The job post should be easy to ready.
- Use keywords to help your job posting get more searches.
- Write a complete company overview
- Position overview should be written in a brief paragraph.
- Mention qualifications and other requirements in bullet points.
- List the position’s responsibilities(in bullet-points)
- Provide additional information and what good qualities you expect from your candidates to get hired.
Following these steps, while writing a job position, will help candidates to understand more in-depth about the job role as well as the organization.
Invest in Applicant Tracking System for Better Recruitment:
An applicant tracking system is surely going to help you save a lot of time and money. So it is always a good idea to invest in an applicant tracking system. An applicant tracking system is a software specially designed for the recruitment process that provides one-click job posting to multiple sites, resume sorting, interview scheduling, etc. The applicant tracking system comes with various functions, so make sure you do your research well to find the best applicant tracking system according to your company’s budget and requirements.
Switch to Niche Job Boards:
Niche job boards have made searching proficient candidates easier. Niche job boards are industry-focused (IT, Agriculture, Advertisement, Education, etc.) that allows recruiters to post job openings for the target candidates and find them under one roof. The reports say that niche job boards have allowed recruiters to fill more job openings than general job sites. Niche job boards have an opportunity for every industry, whether small or big, so it helps job seekers to find good employers and employers to find perfect candidates.
Switch to Campus Recruitment:
There are numerous job seekers when it comes to recent pass-outs. So recruiting from college campuses will help you discover fresh talents for your industry. Many candidates are even looking for internships, so this might help you get free work for a while and then keeping them only if they full-fill your job position. So campus recruitment helps both job seekers and recruiters. The best way to reach out to fresh talents is by getting featured in campus magazines, conduct workshops and seminars, participate in cultural events or volunteer as a speaker on behalf of your organization, invite students for industry tour, etc. This will help you market your company and reach out to potential clients.
Set Employer Referral Program:
An employer referral program is a perfect way to hire promising candidates and keep your current employers happy. Referred employees are the best employees for any organization because they take a short time to get hired, are more affordable to hire, and stay longer with the organization. In an employer referral program, employers ask the existing employees to refer candidates for the job openings from their friends or families. You can motivate them to get you perfect candidates by assigning some rewards. This saves you a lot of time as you can trust your employers more than job portals.
With the ongoing crisis, candidates are looking for a job where their personal life is not much affected and can work remotely whenever required. So a modern-day company allows so much to their employees. If possible, for certain positions that can work without being in the office, can mention in the job description that candidates can work remotely. Providing certain facilities like week offs, open environment office, flexible working hours, etc. can help candidates feel safer and more excited to work for you. This helps you attract more potential candidates as they are looking for a flexible work routine rather than the traditional one.
Reach Out To Passive Candidates:
Passive candidates are the ones who are already employed and are not looking for jobs. But these candidates are often more talented and experienced, so you need to convince them to switch their jobs and work for your organization. This could be done by giving a personal touch to your recruitment process because they are least interested in checking out emails related to new job openings. You can personally call them and explain how your organization is looking for their talents and what you are ready to offer them. Convincing them could initially be a little difficult but will surely help you hire the potential client for your organization.
So these were the few strategies you can adopt for recruiting efficient candidates. These all might not work for you, but at least trying them once and sticking to the ones that get you good results is the only way to hire potential candidates.
With the increasing number of job roles like IT and increasing demand for work professionals, recruitment now isn’t just what it used to be earlier. The job market is more advanced and challenging, and moving forward with the right element of successful recruitment strategy is the only way to be a successful HR. I understand that the world of recruitment isn’t easy and so use these strategies, improve them according to your requirements, and make them your own ways to get you the best candidates.
In the competitive recruitment industry, finding a perfect hire is the key challenge achieve when you move forward with the right elements of successful recruitment strategy.