Creating a personal brand can be a daunting and stressful task. But that is what is going to get you recognition in the market. With COVID-19 around us, building your personal brand is as essential as building your company’s brand, in fact, more than that, as you never know what is coming to you next. Pandemic has made us aware of the uncertainty of life, and one of the ways to get recognized is personal branding and keep your work going. But what exactly personal branding is? Why should you start? This blog is going to help you understand that and provide some personal branding tips. So let’s get started.
What is Personal Branding?
Personal branding, in simple words, is a method of marketing and promoting oneself as a positive asset or brand in their career industry. It is a continuous process of developing and maintaining a reputation and impression of an individual and organization or even a group. Some self-practices focus on self-development, but personal branding defines success as a form of self-packaging.
So basically, your personal brand is how you promote yourself, your skills, and your experience. This sounds pretty interesting, right? So here are the few personal branding tips you should know to start personal branding. But before that, you should know that developing a personal brand might be challenging, only these steps can help you build credibility in your field.
Personal Branding Tips on How to Improve Your Personal Brand:
You can’t be invisible and yet expect to have a personal brand. You need to be on and around people and let them know who you are what you do. For this, you can attend conferences and meetings and professional gatherings even if it just means to network and socializes. Social media is a gift to us, so why not make the most out of it. So be open on social media and communicate with your followers through messages, live sessions, comments, etc. The more visible and accessible you are, the easier it will be to develop a personal brand.
Figure out your own limits:
Yes, personal branding is important, but don’t post anything, and everything on your social media accounts just for the sake of marketing. It is always good to throw and offer every now and then to promote your company, but you need to also focus on showing the real you. People don’t really like to see only the professional content; they do wish to see the other side of the story as well. And so you can post a story regarding your day-off and the activities you did other than your professional work. Share good quotes or share the latest updates.
Remember that the goal is to communicate, and for that, you need to show them that you are just one of them. Nothing extraordinary or over the top. This will help you attract more followers as you also show the human side of yours, not only a professional junkie.
Decide who you are and what you want through:
In order to develop a personal brand that accurately reflects your personal and professional identity, you first need to be clear about who you are. Create a list of both your strengths and weaknesses that impacts your career. Figure out what you are good at, what motivates you, what people compliment you, which role you excel what activity drains your energy, what all can you do for hours without getting bored or tired easily, etc. It’s okay if you can’t answer them all. Take the help of your family or friends, those who know you well. Many people can’t really figure out their niche as they can’t decide what they are good at and what they are not. For this, you can take professional help as well.
Research and develop a better understanding of your sector:
Your business is only as good as the people who run it, including you. To develop a better understanding of your industry so that you do not promote any wrong idea or information. You will need to stay updated with the latest happening in your industry, whether it’s the technology or the government rules and policies or even the top companies making investments with domestic and national companies. And when you do this, you exhibit yourself as a thoughtful leader in your industry, elevating your brand to a higher level.
Many times people only network, keeping in mind their own needs and personal benefit, completely ignoring those needs and wants of the other person. So always focus on 2-way beneficial networking that includes making sure to allow the other person to benefit from the relationship as well. This will help you develop better connections as well as good opportunities that will eventually help you in strengthening your personal brand.
Have an elevator pitch ready:
Remember, our parents made us write and narrate “My Self” as kinds? Now that is something you need to do with a little professionalism and in a detailed context. As you begin networking and visiting social events for promoting your personal brand, crafting an elevator pitch—a small 60-second story about who you are and what you do. This way, you will know exactly what you want people to know about rather than missing out on things. This will make introducing yourself easier.
You will need to come up with small incidents that you feel are important that frame your attributes in the right light. Keep your elevator speech short by focusing on a few key points you want to emphasize.
Maintain a proper database of your contacts:
As your personal brand will grow, so will the contacts in your contact list. So make sure you maintain a proper list of your contacts. Who the person is, what he does, the name of the organizations he works for, etc. You also should know what they are looking for and how you can be helpful; it can be referenced when you have an opportunity. This will help you develop better relations as when you approach your contact with an opportunity that helps them without asking for anything in return.
Develop your value:
Every company has its own value in the market, and so should you. For this, you need to let your audience know what makes you unique than the rest; why should they work for you. This will get your potential clients easily. Once your target audience knows this, it will be easier for you to market your work and talent more efficiently.
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Be thankful and ready to give back:
Personal branding is not just getting and doing everything for yourself. And if you do it this way, you won’t get a chance as much as you can. You might not know this, but giving back can help you build your personal more efficiently. You can donate money to the charitable trust or volunteer for a cause that you feel is important; this all can really benefit your personal branding. People always remember a selfless deed. You can list that on your website or add it to your social media highlights to attract the audience’s attention.
Update yourself with your personal brand:
Remember, a personal brand is not just social media. And so whatever you do on social media, update yourself accordingly as in person as well. You should also know that with the changes in the digital ecosystem, you should change as well. Bring changes in your persona along with the people types of people you meet, find new networking opportunities, and grow in your career.
These are the personal branding tips you should know and need to follow to develop your personal brand.
So your personal brand is all about who you are, what you possess, and how you are contributing to society. Just as a company’s brand helps develop the company’s value, so your personal brand will build your value. So follow these personal branding strategy and tips mentioned above as it reflects your professional life, don’t hesitate to create a brand that lets you shine.